Maryann M. Bell

I make websites!

For the past 5 years, I have worked in a variety of development roles at several startups in different steps of the product life cycle.


Developer for Moda Operandi in New York, New York began July 2011

Moda Operandi is a high-end fashion e-commerce startup in its second year. Technically: Python w/ Django (backend), PHP (frontend), jQuery, Wordpress, Trello, Sailthru, GitHub, Optimizely, Knockout, mustache, Mac

Current Work
  • Leading team of 4 developers as Scrum Master while transitioning to Scrum, an agile software development method
  • Implementing a site redesign that moves MO's core business from pre-order only to include ready-to-wear items (launched Dec 7th)
Completed Projects
  • Utilized Optimizely to do A/B testing on site changes, including a change to the shopping cart that increased checkout starts by 28%
  • Designed a new checkout flow, condensing the payment process from 3 pages to a single page without page reloads
  • Collaborated with a design firm to complete currently existing website, from creating wireframes to implementing the code utilizing a new API
  • Created a way for customers to refer friends, including page design and coding of pages and related emails
  • Developed MO's magazine using Wordpress to highlight editorial content
  • Developed email templates that increased opens and clickthroughs and decreased customer service complaints
  • Mentored an intern to complete an email template creator for the marketing team
  • Created an iPad web experience-- from concept to comlpetion-- that made it possible to shop a designer's collection directly from the runway during Fashion Week (seen here)
  • Implemented social sharing and login utilizing Facebook, Twitter, and Google's APIS

Frontend Developer for Everyday Health, Inc. in New York, New York December 2010 - July 2011

Everyday Health is a flagship health website with a portfolio of over 25 sites, including and Technically: .NET, customized CMS, jQuery, Gigya, Windows

  • Implemented the redesign of the Everyday Health Centers
  • Completed the redesign of
  • Integrated social media into Everyday Health sites using the Gigya platform (Example)
  • Rewrote the code for Everyday Health's Calorie Counter, utilizing ajax to create an interactive and responsive user interface

Lead Frontend Developer for Health Guru, Inc. in New York, New York Fall 2008 - December 2010

Health Guru is a health video provider. Technically: PHP w/ Zend, Mootools, 960 CSS framework, customized CMS, Trac, Subversion, Linux

  • Led a team of 5 web developers through 4 major site revisions
  • Completed Health Guru's last major redesign
  • Designed and developed the UX for many of Health Guru's online products, including the Quiz Application
  • Coordinated design and technology to obtain specs, wires, and design mockups
  • Tracked and managed development with an emphasis on transparency for upper management
  • Responsible for hiring, tracking, teaching, and nicknaming the first tech intern

Freelance for various clients Fall 2007 - present



Experience in product research, data analysis, and product development management

  • Analyze user patterns using Optimizely, Omniture and Google Analytics
  • Manage product development via Trello and Google Drive (for shared spreadsheets and documents)
  • Present using tools such as PowerPoint and Keynote


Experience in user experience design, from wireframes to final design

  • Wireframe with Balsamiq and Google Drive
  • Rapidly prototype with HTML, CSS, and JavaScript
  • Design with Adobe CS5 Photoshop and Illustrator, InDesign


Expert knowledge of CSS, HTML, and JavaScript (jQuery), working knowledge of PHP, MySQL, and Python

  • Familiar with Sublime, Eclipse, Zend Studio environments as well as command-line
  • Manage version control with Github, and Subversion
  • Track bugs using Trac, Mantis, and Git Issues

Other skills:

Google Hangout; Mac, PC, and Linux Operating systems; Prototype and Mootools JavaScript libraries; Microsoft Office (Word, PowerPoint, Excel)


Pennsylvania State University at University Park

Graduated in 3 years with High Distinction in the top 5%, earning a Bachelor of Arts in Advertising

Completed courses at the School of Visual Arts in JavaScript and Information Architecture